Hyper-Target Retail: Grow Local Community Business

CHALLENGES

• Marketing lagged against competitors

• Majority of retail locations rely on walk-ins and revenue through word of month

• Brand didn’t have the internal know-how to market locally

SOLUTIONS

• Identify zip codes for each location that drive most of traffic and revenue with a surgical zoned approach

• Establish control vs. exposed panels to measure incremental sales

• Optimized across platform campaign including search and social

• Evolved national footprint reach plans to data educated

• Local focus: Atlanta market

RESULTS

+22% incremental transactions (surpassing quarterly growth goals), New Customers increased by +17% quarterly, Paid Search booking ROI up 120%.

eCommerce: Increase Traffic and Conversion

CHALLENGES

• Brand has relied on internal resources to manage limited digital ad budget

• Most traffic and new customers were generated of organic search and emails marketing

• Limited ability utilizing digital tools and technologies to grow the web presence

SOLUTIONS

• Rebuild Search campaigns by incorporating new keywords

• Creatives and call-to action

• Develop new campaigns on social and digital retargeting

• Open affiliate networks

• Establish test & learn in EM

• Women fashion specialty brand consideration and sales growth

RESULTS

Traffic increase by 225% (surpassing quarterly and YOY growth goals), New Customers conversion increased by +60%, Average Order (AOV) increase by 18%.

Personalization: Increase CTR and Sales Conversion

CHALLENGES

• Brand had limited creative resources and disconnected creative strategy from media

• Marketers decided what they need to sell not what the customers were likely to buy

SOLUTIONS

• Develop a recommendation engine to determine what consumers are likely to buy with +100 recommendations of 5 products per week

• Server produced 50 social ads per week

• Activate personalized ads

• Develop and create machine generated personalized ad units

RESULTS

+21% incremental CTR (when compared to the best creatives generated by the client), +26% incremental sale conversions, basket size increased by 1.2 units, customer LTV increased 0.6 visits/ annually.

Non- Profit: Reaching and Engaging New to- Brand Audience

CHALLENGES

• Mission has been associated with older age audience in the USA

• Facing with decrease in activity among its traditional audience base

• Challenged with how to diversify and expand audience portfolio

• Global expansion has faced with local cultural differences

SOLUTIONS

• Conduct deep analyses of the brand web analytics and social pages while identifying growing audience segments of interest

• Leverage insights to develop a series of small segments based on platform specific targeting means

• Define the geographic areas with the highest concentration of new audiences

• Developed and optimized creative and targeting across search, social and the web landing pages

• Expanding mission specific donor base

RESULTS

14% increase reach to the brand (surpassing quarterly growth goals), 90% new visitors were exposed to website new content, donation conversion rates increased by 12%.

B2B: Acquire New Business Accounts

CHALLENGES

• Expanding geographically to new markets

• Focusing on specific companies' firmographics

• Reaching out to professionals in these markets and generate leads

• Quantify the business opportunity across several market options

SOLUTIONS

• Work with several key B2B data sources to size number of businesses in each market

• Ranked all markets and business types of scale and likelihood to convert

• Developed a test plan to validate or refute on the analytical insights

• Established control vs. exposed panels to measure incremental leads

• Developed and optimized across search and programmatic platforms

• Increase market-share in specific small and medium size industries

RESULTS

4 out 8 markets were established, expansion to 3 new industry verticals, generated 27% lift in new leads, increase new business acquisition by 11%, Search + LinkedIn accounted for 65% of the leads.